ISBN-13: 9783863599225 / Angielski / Miękka / 292 str.
The underlying thesis continues the journey of research into specific CSR activities and their impacts on firms' performance. It focuses on mechanisms that might refinance a charitable donation given by a firm, either by increased cooperation in teamwork or by an increased willingness to pay of customers. The thesis at hand contributes to the existing literature on the effects of charitable giving within social dilemma situations and to the call for action for firms to take on responsibility.