Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges

ISBN-13: 9781138743502 / Angielski / Miękka / 2017 / 198 str.

Donnalyn Pompper

Opis

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?

Spis treści

1. Forging Public Relations and CSR/Sustainability Connections 2. CSR/Sustainability, Public Relations, and Ethics: Doing no harm and doing the right thing 3. Spanning Boundaries and Building CSR/Sustainability Stakeholder Relationships 4. Communicating CSR/Sustainability and Managing Information Flows 5. Engaging Employees with CSR/Sustainability 6. On Being Prepared to Navigate Ethics and CSR/Sustainability 7. Measuring and Reporting CSR/Sustainability 8. Reforming Organizations: Insider perspectives in three parts 9. Considering the Future of Public Relations and Links with CSR/Sustainability

O autorze

Donnalyn Pompper is Professor and Endowed Chair in Public Relations at the University of Oregon, USA