Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia

ISBN-13: 9781138838123 / Angielski / Twarda / 2018 / 188 str.

Marianne Sison; Zeny Sarabia-Panol

Opis

Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalised environments, knowledge of power, culture and colonial histories that influence and shape business and governance practices are increasingly important. This innovative book connects the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse. Focusing on six countries--Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam-- it discusses how PR and CSR discourse are interpreted, communicated and enacted in this diverse region. Taking a thematic approach, this challenging text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity or resistance. This book will be of interest to Researchers, educators and advanced students in the fields of Public Relations, Communication, Corporate Social Responsibility, Corporate Communications and Southeast Asia.

Spis treści

1. Introduction: Exploring the Connections.  2. Beyond Nation Building: CSR and Sustainability in Indonesia.  3. CSR/PR Discourse as Advocacy and Aspirational Talk in Malaysia.  4. CSR as Social Development in Postcolonial Philippines.  5. Singapore’s Strategic Social Enterprise and Inclusive CSR.  6. Sustainable Community Development and Risk Mitigation in Thailand.  7. Blurring CSR/PR Boundaries: Transactional Approaches in Vietnam.  8. Conclusion: Connecting the Narratives