Corporate Social Responsibility: A Strategic Perspective

ISBN-13: 9781606499146 / Angielski / Miękka / 2014 / 200 str.

David Chandler

Opis

"Everything you need to know about CSR in a practical and very readable format. Terrific book." -- R. Edward Freeman, University Professor and Olsson Professor, The Darden School, University of Virginia"David Chandler's view of Strategic CSR is eye-opening, innovative, and offers a refreshing pathway out of the longstanding tensions between CSR theorists and profit-seeking corporate managers." --William C. Frederick, Professor Emeritus, Graduate School of Business, University of Pittsburgh"David Chandler has made an important contribution with this new book. ... Once executives internalize CSR thinking into their business logic, it becomes part and parcel to good strategy." --Stuart L. Hart, Steven Grossman Endowed Chair in Sustainable Business, School of Business Administration, University of VermontThis book details the core, defining principles of strategic corporate social responsibility (strategic CSR). The foundation for these principles lies in a pragmatic philosophy that is oriented around stakeholder theory and designed to appeal to managers who are skeptical of existing definitions of CSR, sustainability, and business ethics. This book is also intended to stimulate thought within the community of academics committed to these ideas by solidifying the intellectual framework around an emerging concept, strategic CSR, which reinterprets the concept of value creation for business in the 21st century. Ultimately, therefore, this book aims to reform both business education and business practice By building a theory that defines CSR as core to business operations (as opposed to peripheral practices that can be marginalized within the firm), strategic CSR is embedded across the range of organizational functions. In the process, it redefines how businesses approach each of these functions in practice, and also how these subjects should be taught in business schools worldwide.

The goal of this project is to detail the core, defining principles of strategic CSR that differentiate it as a concept from the rest of the CSR/sustainability/business ethics field. It is designed to be a provocative piece, but one that solidifies the intellectual framework around an emerging concept--strategic CSR.The foundation for these principles comes from my perspective as a management professor within the business school. As such, it is a pragmatic philosophy, oriented around stakeholder theory, that is designed to persuade business leaders who are skeptical of existing definitions and organizing principles of CSR, sustainability, or business ethics. It is also designed to stimulate thought within the community of intellectuals and business school administrators committed to these issues, but who approach them from more traditional perspectives. Ultimately, therefore, the purpose of the strategic CSR concept (and this book) is radical--it aims to redefine both business education and business practice. By building a theory that defines CSR as core to business operations and value creation (as opposed to peripheral practices that can be marginalized within the firm), these defining principles become applicable across the range of operational functions. As such, they redefine how businesses approach these functions in practice, but also redefine how these subjects should be taught in business schools.