Corporate Social Responsibility

ISBN-13: 9781108745260 / Angielski / Miękka / 2019 / 75 str.

Christopher Wickert; David Risi

Opis

Scrutinizes contemporary approaches to corporate social responsibility and offers fresh perspective for scholars, managers and decision-makers.

Spis treści

Introduction; 1. What is corporate social responsibility (CSR)?: Scope, issues and definitional clarity; 2. Why would business firms engage in CSR? Motives and drivers; 3. How to implement CSR? Practices, procedures and the role of internal change agents; 4. The dark side of CSR: greenwashing and other forms of corporate social irresponsibility (CSiR); 5. Looking ahead: setting the CSR agenda for the next decade.