Corporate Reputation: Critical Perspectives on Business and Management

ISBN-13: 9780415740661 / Angielski / Twarda / 2015 / 1898 str.

Michael L. Barnett; Tim Pollock

Opis

This new 4-volume collection will include the seminal literature in corporate reputation, both foundational articles and state of the art research. The collection will bring together the distinctive perspectives of prominent scholars from a variety of disciplines including organizational behaviour, organizational theory, strategic management, marketing, finance, economics, political science, and sociology in an effort to bring some order to this broad topic, as well as focus and guide future research and debates."