Corporate Innovation Strategies: Corporate Social Responsibility and Shared Value Creation

ISBN-13: 9781786306548 / Angielski / Twarda / 2021 / 224 str.

Nacer Gasmi

Spis treści

Introduction ixPart 1 Analysis of Factors Incentivizing Companies to Develop CSV-based Strategies for Societal Innovations 1Introduction to Part 1 3Chapter 1 Foundations of the Societal Strategy Based on Creating Shared Value (CSV) 51.1 The issues at stake in the liberal and contractual conceptions of CSR 51.2 CSR as a lever for adapting corporate governance 6Chapter 2 CSR as a Lever Which Corrects and/or Anticipates Potential Damage to the Company 92.1 CSR as a lever to avoid pressures from socio-political stakeholders 92.2 CSR as a lever for alleviating or anticipating regulatory pressures 102.3 CSR as a lever to avoid or mitigate the pressures exerted by soft power 122.4 CSR as a lever for securing a competitive advantage, reducing negative societal externalities or producing positive externalities 142.4.1 Labels, a tool for managing the appropriation of CSR as differentiating attributes 182.4.2 Process of optimizing customer focus on societal attributes 202.4.3 Factors determining consumer eco-responsibility 22Chapter 3 Innovation and Ecosystem as Key to the Success of CSV-based Societal Strategies 273.1 Innovation as a fundamental lever for developing CSV-based strategies 273.2 Analysis of the ecosystem's role in the process of implementing CSV strategies 333.3 Assessing the impact of an innovation on each stakeholder in the ecosystem 47Chapter 4 Value of Impact Investment for Societal Innovations 514.1 Key steps in calculating the value of the impact investment 524.2 Impact and ethical investment opportunities 55Chapter 5 Development Strategies of CSV-based Innovative Business Models 575.1 Traditional tools of competitive analysis in CSV-based CSR practices 585.2 Foundations of business models 61Part 2 Analysis of the Different Environmental Innovation Strategies Developed by One Company and their Impact in Terms of CSV 65Introduction to Part 2 67Chapter 6 Analysis of Societal Strategies Based on Ethical Values and their Limitations with Respect to CSV 736.1 Issues concerning ethical values 736.1.1 Values as an instrument for enhancing the company's image 746.1.2 The company's values as an attribute of differentiation 756.1.3 Strategy development through the practice of corporate values 766.1.4 Factors limiting the appropriation of the company's values by customers in their practices 796.2 Comparative analysis of the values communicated by Decathlon and the values appropriated by customers 826.2.1 Ethical values as a substitute for CSR 836.2.2 Awareness index of the values displayed by Decathlon among the customers surveyed 846.2.3 Discrepancies between the values displayed by Decathlon and those quoted by customers 876.2.4 Main factors preventing customers from adopting the values formalized by the company 896.2.5 Main limitations of the study 90Chapter 7 Analysis of CSV-based Environmental Innovation Strategies Developed by a Company and their Impact 937.1 Environmental innovations, environmental externalities and competitive advantage 937.2 Different categories of environmental innovation and shared value creation 957.2.1 Environmental technological innovations and shared value creation 967.2.2 Integrated technological innovations which are not purely environmental and shared value creation 997.2.3 Organizational environmental innovations and shared value creation 104Chapter 8 Analysis of Specific Environmental Innovation Strategies to Each Activity of the Decathlon Group 1078.1 Analysis of the Decathlon Group's environmental policy based on CSV 1098.2 Analysis of the contributions of Decathlon Group's environmental innovations 1128.3 Environmental innovations related to product and production activities 1158.3.1 Integrated technological innovations related to products and processes 1158.3.2 Organizational environmental innovations 1188.4 Environmental innovations related to site construction and operation 1228.4.1 Organizational innovations related to energy optimization 1238.4.2 Organizational innovations related to waste and water 1248.5 Environmental innovations related to transport 1258.5.1 Organizational innovations related to site reconciliation and packaging design 1268.5.2 Organizational innovations related to modes of transportation 1278.6 Main positive impacts resulting from the various environmental innovations 128Part 3 Analysis of Social Innovation Strategies Based on CSV and their Impact on the Company and Society 131Introduction to Part 3 133Chapter 9 Foundations of Social Innovations for Consumers 1359.1 Social innovations for low-income consumers 1359.2 Social innovations for the well-being of the poor 1399.2.1 Characteristics of the BoP (Bottom of the Pyramid) social business model 1399.2.2 Analysis of different forms of BoP social business innovations 1429.2.3 Benefits and outlook of CSR-BoP 1449.3 Social innovations for all consumers 145Chapter 10 Analysis of Various Managerial Innovations Likely to Motivate Employees to Engage in their Work 14710.1 Social innovation based on organizational ethics and its impact on employee engagement 14910.1.1 Foundations of organizational ethics 15010.1.2 Process for implementing management based on organizational ethics 15110.2 Managerial innovation based on the higher purpose of employee involvement and commitment 15410.3 Social innovation based on teleworking and employee engagement 15710.4 Managerial innovation based on the role of feedback and respect in the employee motivation process 158Conclusion 161References 167Index 185

O autorze

Nacer Gasmi is a Doctor of Management Science and Maitre de conferences at the University Bourgogne Franche-Comte, France. His work at CREGO (Center for research in organizational management) and at the Institute of Business Administration focuses on organizational strategy and management.