Corporate Identity Management

ISBN-13: 9783659527463 / Angielski / Miękka / 2014 / 356 str.

Kucuk Yilmaz Ayse;Jaleel Abdul

Opis

*""""Connectivity, collaboration and cooperation are very important in these companies .. When I read the book through, I saw and appreciated the authors capability to picking up the data and analysing it on corporate identity. I am sure this book will help Industry leaders to design the new structures of their companies to cope with the new economic trends of globalization.. In business life and especially in Aviation Business design a new Corporate Organization is hard.. ...all the companies have to position themselves for quick changes to catch the new market conditions.. This book is giving great help for designing and managing the corporate identity of companies.*""""" By Dr.Eng.M.Sani ŞENER_ CEO/Executive Board Member TAV AIRPORTS HOLDING *from the Foreword of this book

O autorze

Ayse KUCUK YILMAZ, Ph.D., both Editor and Main Author of this book. She is Assoc.Prof.Dr., Anadolu University, Turkey.Her field is Management & Strategy. She has 6 authored books, 2 chapters and many indexed articles in leadings. Abdul JALEEL, Ph.D., Author is (R) Chief Administration Officer, M.A(Eng.), M.A.(History&Civilization) LL.B,LL.M,Ph.D.