ISBN-13: 9780333912812 / Angielski / Twarda / 2001 / 257 str.
ISBN-13: 9780333912812 / Angielski / Twarda / 2001 / 257 str.
Christian Berndt investigates how selected corporate actors in German small and medium-sized enterprises and in large companies respond to globalisation and the apparent crisis of the German model. By exploring the role of economic and non-economic factors in shaping business strategies he argues that, rather than simply being formal opposites, forces of dynamic change and irrational persistence are intertwined.