Corporate Foresight: Anticipating the Future

ISBN-13: 9780367616465 / Angielski / Miękka / 2021 / 212 str.

Alberto F. De Toni; Roberto Siagri; Cinzia Battistella

Opis

The two cornerstones of foresight are organization and management. After an overview of state-of-the-art literature on forecasting methods, the authors propose the implementation of a "future coverage" methodology, which enables companies to measure and verify the consistency between trends, strategic vision and offered products.

Spis treści

PART I Anticipating the future 1. The future is increasingly unpredictable, near and singular 2. Innovation shapes the future 3. Responding to complexity 4. Anticipating the future PART II Organizing and managing corporate foresight 5. Corporate foresight 6. The first pillar of corporate foresight: Organization 7. The second pillar of corporate foresight: Management 8. The "future coverage" approach PART III Foresight in Eurotech SpA 9. Trends in the ICT sector 10. Foresight in Eurotech: Organizational aspects 11. Foresight in Eurotech: Managerial aspects PART IV Imagination reveals the future 12. Conclusion