Corporate Entrepreneurship and Innovation

ISBN-13: 9781352008791 / Angielski / Miękka / 2020 / 504 str.

Paul Burns

Spis treści

1. Introduction: Thriving in Chaos PART I: ENTREPRENEURSHIP AND INNOVATION 2. Corporate entrepreneurship 3. Innovation PART II: BUILDING ENTREPRENEURIAL ARCHITECTURE 4. Culture in the entrepreneurial organization 5. Structure in the entrepreneurial organization 6. Leading the entrepreneurial organization 7. Managing the entrepreneurial organization 8. Managing Risk in the entrepreneurial organization PART III: ENCOURAGING THE ENTREPRENEURIAL MIND-SET 9. Encouraging creativity and innovation 10. Generating business ideas 11. Encouraging concept development 12. Strategy and business model development PART IV: CORPORATE VENTURING 13. Venture teams and intrapreneurs 14. Product/market development 15. Shareholder value and in the multi-product/market firms 16. Summary: The Corporate Entrepreneurship Audit.

O autorze

Paul Burns is Emeritus Professor of Entrepreneurship at the University of Bedfordshire where he was Dean of the Business School and Pro Vice Chancellor, retiring in 2015. Over a forty year career he has been an academic, accountant and entrepreneur. Previously Professor of Small Business at Cranfield School of Management and Director of 3i European Enterprise Research Centre, he started his career at Warwick University Business School. He has been President of ISBE, Visiting Fellow at Harvard Business School (USA) and Visiting Professor at the Open University Business School (UK). He launched the English Graduate Enterprise Programme and the OU/BBC Small Business Programme.

He has authored over 30 books and hundreds of journal articles and research reports. Entrepreneurship and Small Business: Start-up, Growth and Maturity (4th edition; 2016) is the UK’s market-leading textbook on entrepreneurship. Other books include New Venture Creation: A framework for entrepreneurial start-ups (2nd edition; 2018) and Corporate Entrepreneurship and Innovation (4th edition; 2020).