Corporate Entrepreneurship

ISBN-13: 9781138813670 / Angielski / Twarda / 2017 / 168 str.

Veronique Bouchard; Alain Fayolle

Opis

Since its emergence in the early eighties, the subject of Corporate Entrepreneurship has gained relevance as a subject of academic research and in the world of business practice. Yet corporate entrepreneurship remains an elusive notion.

Written by two entrepreneurship experts this practical book introduces the field and highlights the importance of balancing the encouragement of new venture style behaviour with managing an established firm. Covering both theory and practice, the book also switches between the perspective of the individual intrapraneur and the organization to provide the key concepts and issues tied to the various facets of corporate entrepreneurship.

The inclusion of key topics such as corporate venturing and open innovation, ensures that this text is required reading for entrepreneurship students globally.

Spis treści

INTRODUCTION
CHAPTER 1 CORPORATE ENTREPRENEURSHIP IN PRACTICE: AN OVERVIEW
CHAPTER 2 CORPORATE ENTREPRENEURSHIP IN THE LITERATURE: AN OVERVIEW
CHAPTER 3 CORPORATE ENTREPRENEURSHIP AT L’ORÉAL: AN INTEGRATIVE CASE STUDY
CHAPTER 4 CORPORATE ENTREPRENEURSHIP: A SPECIFIC PROCESS?
CHAPTER 5 TEAM DYNAMICS AND MANAGEMENT IN CORPORATE ENTREPRENEURSHIP
CHAPTER 6 IMPLEMENTING CORPORATE ENTREPRENEURSHIP: THE KEY ENABLERS
CHAPTER 7 IMPLEMENTING CORPORATE ENTREPRENEURSHIP: CORPORATE ENTREPRENEURSHIP DEVICES
CHAPTER 8 IMPLEMENTING CORPORATE ENTREPRENEURSHIP: THE UNDERLYING DESIGN PRINCIPLES
CHAPTER 9 CONCLUSION
APPENDIX 1: OUR CORPORATE ENTREPRENEURSHIP CASE BASE
REFERENCEs