Corporate Culture : by quality, ethics, transparency

ISBN-13: 9783737577175 / Angielski / Miękka / 2015 / 164 str.

Ralph P. Küster

Opis

Shaping up for the futureA company that uses quality, ethics and transparency as a benchmark for corporate behavior is infinitely more attractive to staff, customers and business partners alike.

QET code of practice: 60guidelines for sustainablebusinessLet's move on to the 60 guidelines which will help fortifyyour company for the future. These guidelines are dividedinto three sections, each containing twenty units. Theyaddress the three core elements of sustainable business:quality, ethics and transparency. The quality of your productsand services must be spot-on. Your corporate actionsmust be ethically sound, both clearly visible and transparent.There is no room for hiding anything or foolinganybody. Managing to follow these guidelines will confirmyou an honorable businessperson. Members of thepublic, even the most critical ones, be unable to damageyou. And this in turn will enable your company to eitheracquire or maintain an impeccable reputation. Your currentcustomers will remain loyal and new customers willtrust your integrity. Revenue will increase. And recruitinghighly educated, qualified employees who identify withyour company's philosophy, will be effortless because yourgrowth is based on integrity - pure and simple. Make nomistake, your company's future success will absolutely dependon it.

O autorze

Küster, Ralph P.
Ralph Küster was born in North Rhine-Westphalia in 1965.He studied architecture at the Technical University of Nuremberg and became a successful planer and developer of commercial buildings. Son Christian was born in 1989, Rebecca joined the family in 1995. In 2005, he decided, along with 2 fellow entrepreneurs, to found the QET institute with the aim of developing standards for corporate behavior. After nearly two years of attending meetings in leading government circles, repeated visits to Bertelsmann, TÜV, Dekra, RAL, alongside many other institutions, the team decided in 2007 to develop a unique corporate culture management system geared towards small and medium-sized businesses. This laid the foundations for the QET licensing system. QET remains, to this day, 100% self-financed.