Corporate Culture - A case study based Approach

ISBN-13: 9786139989379 / Angielski / Miękka / 2019 / 128 str.

I. Parvin Banu Sirajudeen

Opis

Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. Corporate culture is rooted in an organization's goals, strategies, structure, and approaches to labor, customers, investors, and the greater community. As such, it is an essential component in any business's ultimate success or failure. Closely related concepts, discussed elsewhere in this volume, are corporate ethics (which formally state the company's values) and corporate image (which is the public perception of the corporate culture). The concept is somewhat complex, abstract, and difficult to grasp.

O autorze

Sirajudeen, I. Parvin Banu
Dr. I. Parvin Banu is an Associate Professor in International Business in Sri Ramakrishna College of Arts and Science, Coimbatore. She has 14 years of Academic and Research experience. She is an International Reviewer in African Journal. She has published 50 articles and has also won International Award for Best Women Faculty.