Corporate Communications for Executives

ISBN-13: 9780791437629 / Angielski / Miękka / 1998 / 346 str.

Michael B. Goodman; Michael B. Goodman

Opis

Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication--computers, digital media, interactive corporate television, faxes, e-mail, the Internet--fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.