Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age

ISBN-13: 9781498566827 / Angielski

Christina L. McDowell Marinchak; Sarah M. Deiuliis

Opis

In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.