Corporate Communication

ISBN-13: 9781032537238 / Twarda / 2024 / 292 str.

(Govt of India Jaishri (Ministry of Health & Family Welfare

Opis

Corporate Communication: Concepts and Practice - a comprehensive and engaging textbook - helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups.

Spis treści

List of tables. Preface. 1 Understanding corporate communication 2 Media -Dynamics and Strategies 3 Corporate Reputation Management 4 Employee communication 5 Managing Government Relations 6 Writing for the Media and Media relations 7 Corporate communication in brand promotion 8 Corporate social responsibility 9 Financial communication 10 Crises communication 11 Corporate communication research 12 Laws and ethics in corporate communication. Index.

O autorze

Jaishri Jethwaney is Senior Advisor for Communication with the Ministry of Health and Family Welfare in its Immunology Technical Support Unit (ITSU), Delhi, India.