Corporate Brand Design: Developing and Managing Brand Identity

ISBN-13: 9780367514990 / Angielski / Twarda / 2021 / 270 str.

Mohammad Mahdi Foroudi; Pantea Foroudi

Opis

This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.