Core: How a Single Organizing Idea Can Change Business for Good

ISBN-13: 9781783537860 / Angielski / Twarda / 2017 / 194 str.

Neil Gaught

Opis

Drawing on stories and case studies, this book examines how businesses can align operations with a core ethos, or 'Single Organizing Idea', to realise profound benefits at both a commercial and societal level.

Spis treści

Introduction  Part 1: A Change of Fortune  A short fictional story of our times  Part 2: The Case for Change  1. The reshaping of capitalism  2. The waning of CSR  3. The ascent of values  4. The surge of technology  5. The rise of reputation and the fall of brand  6. Turning the dial  Part 3: Changing for Good   7. Phase 1: Identifying  8. Phase 2: Defining  9. Phase 3: Aligning  10. What it takes  Conclusion

O autorze

NEIL GAUGHT is what Malcolm Gladwell would call an outlier.　

Neil was born in Hertfordshire in the UK in 1963. Following a short spell in the British Army and an even shorter one in the French Foreign Legion he completed his education at the London College of Printing where he gained a BA(Hons) in Graphic Design. A year after graduating he founded his first business, a London-based design consultancy. Having successfully run the business for ten years he sold it to a marketing company before joining WPP’s largest global brand consultancy, Enterprise IG. There he took a leading role on a variety of high profile branding projects for Merrill Lynch, DeBeers, Andersen, Scottish Power, BG Group and Standard Chartered Bank, among others.　

In 2003 Neil and his young family moved to New Zealand for the adventure. Following three years with the country’s leading agency DesignWorks, Neil re-established his independent consultancy status. Since then he has advised a wide variety of organizations, ranging from international NGOs and energy, manufacturing and infrastructure corporates to tech start-ups, global faith based organizations and government institutions across Asia Pacific, Europe, Africa and the USA.