Copywriting Essentials For Content Marketing: How to write engaging copy that sells without selling.

ISBN-13: 9781522909057 / Angielski / Miękka / 2015 / 274 str.

Mia Gordon

Opis

Learn how to apply the methods & systems the worlds best copy writers use to create outstanding content that sells like crazy
This book walks you through the principles top copywriters use to create engaging highly motivating 'copyfied' content that sells with integrity and without hype or fluff
Content tweaks to convert more readers into buyers Build trust and stronger relationships with your readers.Create 'sticky' followers that want to come back for more.Create irresistible content people what to share with others.Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier. They say the money is in the list. Actually - the money is in how to connect with and satisfy the wants and needs of your audience. Building trust, bonding with and preconditioning your prospects is the secret to outstanding high converting content
There are several fundamental principles needed for creating copy that take readers through all the processes they need to go through before they are ready to do what you want - whether it be signing up for a newsletter, downloading a brochure, or buying your stuff.
The recipe for writing compelling content contains many more important ingredients:
Delivering instant gratificationCapturing & holding readers attention with riveting contentCreating desire & motivation based on readers "hot buttons"Connecting & wiring readers brains to align your product with what they most wantBuilding trust, confidence & removing obstaclesDelivering & demonstrating valueBuilding value & justification for purchasingHow to make doing all of this fun, easy and super rewarding Become skilled at applying the principles of influence and preconditioning, to turn your audience into enthusiastic prospects - who are not only highly engaged, but excited to take action
Learn how to build strong relationships with your audience right from the get go.Understand how to build desire based on what's really important to THEM, and develop habits that help you become a skilled persuader.Write engaging content that gets ranked in Google and shared like crazy Combine these ingredients in the right way to create copy that's clear,  concise, persuasive and connects directly with readers wants, needs & concerns.

Start improving your content today and convert more visitors into buyers - and profit

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.