ISBN-13: 9781138313903 / Angielski / Twarda / 2018 / 415 str.
ISBN-13: 9781138313903 / Angielski / Twarda / 2018 / 415 str.
First published in 1999, this book explores pint points, compares and dates the development of product differentiation and variety. This book also analyses’ how firms have embraced a variety of ways of efficiently managing this verity though production, the design of the product as well as in the relations with the suppliers and distributors.