Content Strategy: A How-to Guide

ISBN-13: 9780367759506 / Angielski / Twarda / 2022 / 208 str.

USA) Ruszkiewicz Sheryl (Oakland University

Opis

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.

Spis treści

Introduction: What Is Content Strategy Chapter 1: Key Concepts in Content Strategy Chapter 2: The Content Strategy Process Chapter 3: Audience Analysis Chapter 4: Identifying Content Types and Channels Chapter 5: Content Auditing Chapter 6: Content Modeling Chapter 7: Assembling a Content Strategy Plan Chapter 8: Collaborating With Other Content Developers Chapter 9: Revising and Editing Genres Chapter 10: Ensuring Content Usability and Accessibility Chapter 11: Delivering, Governing, and Maintaining Genres Chapter 12: Localizing Content Chapter 13: Content Tools and Technologies Chapter 14: Establishing Yourself as a Content Strategist