Content Marketing Strategies For Dummies

ISBN-13: 9781119154549 / Angielski / Miękka / 2016 / 408 str.

Stephanie Diamond

Opis

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.

• Analyze customer data to better understand your target audience's journey
• Leverage social platforms, such as Facebook and Twitter, to develop channel promotions
• Create and curate intelligent, engaging content that leads to action
• Build upon your previous success with closed-loop analysis

Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

O autorze

Stephanie Diamond is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion–dollar corporations. Follow her blog at Contentmarketingtoolbox.com/blog.

Blurb

Learn to:

• Analyze customer data to understand the buyer′s journey
• Create and curate content that instantly engages your audience
• Use social platforms to develop channel promotions
• Develop customer personas that help you write targeted content

Create usable content for your customers and turn them into brand ambassadors!

Online networks are becoming increasingly significant in professional and academic settings, and almost inescapable during casual internet browsing. Social media is everywhere we look, and it′s where you need to be marketing. But you also need to give your customers content they can connect with: useful information that encourages them to develop a relationship with your brand. How? With a content marketing strategy that meets their needs and yours. This books will show you how!

• First, get their attention find out what captures attention and learn how to make your message stand out
• Know who you are clarify your company′s focus and research how your customers view your brand
• "C" how it′s done learn to use each step of the Five C cycle to develop and document your content marketing strategy
• Get everyone on board sell your strategy to company stakeholders and choose key performance indicators to chart your progress
• Master storytelling identify the stories your customers will relate to and learn the secrets of telling them masterfully
• Channel your plan understand how to craft content for different distribution channels and set up a plan for each one
• Review and rework see how to effectively review, reevaluate, and refine your strategies

Open the book and find:

• Free mind maps and work–sheets to help you get the job done
• Help explaining content marketing to others in your company
• Tips for getting buy–in
• How to learn more about the customer experience
• Ways to pinpoint gaps in your content
• Systems and processes for getting content out there fast
• Why frequent review is a must