Content Management Bible

ISBN-13: 9780764573712 / Angielski / Miękka / 2004 / 1176 str.

Bob Boiko

Opis

• Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS
• Updated to cover recent developments in online delivery systems, as well as XML and related technologies
• Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses
• An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals

Spis treści

Foreword.

Preface.

Acknowledgments.

Introduction.

Part I: What Is Content?

Chapter 1: Defining Data, Information, and Content.

Chapter 2: Content Has Format.

Chapter 3: Content Has Structure.

Chapter 4: Functionality Is Content, Too!

Chapter 5: But What Is Content Really?

Part II: What Is Content Management?

Chapter 6: Understanding Content Management.

Chapter 7: Introducing the Major Parts of a CMS.

Chapter 8: Knowing When You Need a CMS.

Chapter 9: Component Management versus Composition Management.

Chapter 10: The Roots of Content Management.

Chapter 11: The Branches of Content Management.

Part III: Doing Content Management Projects.

Chapter 12: Doing CM Projects Simply.

Chapter 13: Staffing a CMS.

Chapter 14: Working within the Organization.

Chapter 15: Getting Ready for a CMS.

Chapter 16: Securing a Project Mandate.

Chapter 17: Doing Requirements Gathering.

Chapter 18: Doing Logical Design.

Chapter 19: Selecting Hardware and Software.

Chapter 20: Implementing the System.

Chapter 21: Rolling Out the System.

Part IV: Designing a CMS.

Chapter 22: Designing a CMS Simply.

Chapter 23: The Wheel of Content Management.

Chapter 24: Working with Metadata.

Chapter 25: Cataloging Audiences.

Chapter 26: Designing Publications.

Chapter 27: Designing Content Types.

Chapter 28: Accounting for Authors.

Chapter 29: Accounting for Acquisition Sources.

Chapter 30: Designing Content Access Structures.

Chapter 31: Designing Templates.

Chapter 32: Designing Personalization.

Chapter 33: Designing Workflow and Staffing Models.

Part V: Building a CMS.

Chapter 34: Building a CMS Simply.

Chapter 35: What Are Content Markup Languages?

Chapter 36: XML and Content Management.

Chapter 37: Processing Content.

Chapter 38: Building Collection Systems.

Chapter 39: Building Management Systems.

Chapter 40: Building Publishing Systems.

Appendix: Epilogue.

Index.

O autorze

Bob Boiko is a teacher, consultant, writer, programmer, and itinerant businessman. Bob is currently President of Metatorial Services, Inc. (www.metatorial.com) and Associate Chair of the Masters of Science in Information Management (MSIM) program in the iSchool at the University of Washington (www.ischool.washington.edu). Bob teaches information systems design, organizational management, and content management. He also conducts seminars and lectures around the world as part of his business. He has consulted on content management to a number of the world s top technology and publishing firms, including Microsoft, Boeing, Motorola, Honeywell, and Reed Elsevier. In addition to this book, Bob has written more white papers, articles, and reports than he cares to remember. Bob is helping to found and is serving as the first president of CM Professionals (www.cmprofessionals.org), a content management community of practice.
Bob began programming in 1977 and has practiced it since (it was always a great way to make money when he was broke). He entered the modern computer age, however, not as a programmer but as a writer. After earning undergraduate degrees in physics and oceanography and a Master s degree in human communication, Bob got his start in electronic information as a technical writer on contract at Microsoft. Among other projects, he wrote more than half of the MS DOS 5.0 User s Guide and one of Microsoft s first all–electronic User s Guides. From there, he began to develop electronic information systems on local networks, floppy disks, CD–ROMS, and when it was invented, the Web. In pursuit of electronic information and then of content management, he has created scores of applications and three businesses.

Blurb

The leading reference on content management just got better ...

How do you keep ahead of the onslaught of information? How do you produce multiple Web sites plus other publications from one pool of content? Can you be confident your content delivers maximum value to your organization? You′ll find out in this landmark volume, now completely updated to cover the newest concepts and technologies in this fast–growing field. Responding to your requests and suggestions, Bob Boiko has added jumpstarts, expanded explanations, real world examples from leading CM professionals, a comprehensive CM technology taxonomy, and so much more. It′s the last word on content management.

Inside, you′ll find complete coverage of content management concepts and methodology

• Get full support for your system by serving your organization′s highest goals
• Analyze and overcome the toughest information management issues in your organization
• Serve the most important people the most important information in the form they most want
• Run professional and efficient CM projects
• Make smart choices when choosing CM hardware and software
• Use or create the most effective CM and XML technologies
• Automate and systematize content while enhancing the relationship between author and audience
• Create content repositories where the knowledge of your contributors is made accessible through metadata
• Produce a wide range of targeted Web sites, PDA applications, print materials, and other custom publications from the same information base