Contemporary challenges in marketing communication

ISBN-13: 9786203028935 / Angielski / Miękka / 176 str.

Radoslav Baltezarevic; Piotr Kwiatek

Opis

"Contemporary challenges in marketing communication" is a book that provides a modern insight into marketing communication strategies in new realities, with a special aspect of the impact of the Chovid-19 pandemic, crisis communication on social networks, but also a detailed analysis of the impact of conformism on consumer attitudes towards brands. The book offers new knowledge and methods to experts in the field of marketing communications with the intention to help them to adapt their communication strategies in a more efficient way, in order to communicate more adequately with their consumers.

O autorze

Baltezarevic, Radoslav Radoslav Baltezarevic is an Associate Professor in Marketing, Communication, and Media at the Cyprus International Institute of Management, Nicosia, Cyprus. Piotr Kwiatek is the Head of Marketing Department at American University of the Middle East, Kuwait.