ISBN-13: 9780789001139 / Angielski / Twarda / 1997 / 301 str.
ISBN-13: 9780789001139 / Angielski / Twarda / 1997 / 301 str.
Analyzes current trends in the marketplace for sales managers seeking to align resources and strategic effort. Unites theoretical perspectives with examples and case studies of practical techniques for utilizing automation, updating crisis management policies, and raising sales through the use of customer advisory groups, video conferencing, databa