Contemporary Research in E-Branding

ISBN-13: 9781599048130 / Angielski / Twarda / 2008 / 380 str.

Subir Bandyopadhyay; Subir Bandyopadhyay

Opis

Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in todays digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide.