Contemporary Issues in Branding

ISBN-13: 9781138368538 / Angielski / Twarda / 2019 / 300 str.

Pantea Foroudi; Maria Palazzo

Opis

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.