Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z

ISBN-13: 9780367820923 / Angielski / Twarda / 2020 / 162 str.

Brendan Canavan

Opis

Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.