Contemporary Advances in Food Tourism Management and Marketing

ISBN-13: 9781032252841 / Angielski / Twarda / 2023 / 280 str.

Opis

This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.

 

Spis treści

0. Introduction Part 1 - Setting the Stage. 1. Cuisine: A Manifestation of Culture 2. The Role of Creators, Makers & Other Entrepreneurs 3. Challenging Consumer Culinary Expectations 4. Challenging Consumer Culinary Expectations Part 2 - From Home to Media 5.  Food as High Touch: on Gastronomy, Commensality, Heritage, Travel, and Tourism 6.  Food as High Tech  7. The Influence of Media on Food Travel  8. The Role of Digital Marketing in the Future of Food Tourism  Part 3 - Important Old and New Influences 9.  Sustainability Issues at the Local Level  10. Responsibility & Sustainability: Everything Has Changed  11. Culinary Culture, Co-creation & the Sharing Economy  12. Health & Safety Issues in Food & Beverage Tourism  Part 4: Looking Towards the Future  13.  The Changing Face of Gourmet Tourism  14.  Elevating Gastrodiplomacy's Role in Marketing Identity. Can a Nation's Food be a Brand?  15.  The Double-Edged Role of Cuisine in both Research and Practice  16.  What's in Store for Food & Beverage Tourism in the Coming 10 Years?  Conclusion.