Consumption and Management: New Discovery and Applications

ISBN-13: 9781907568077 / Angielski / Twarda / 2011 / 485 str.

Bingxin Wu

Opis

The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive largest privately owned enterprise with 640 affiliated companies, 13,500 workstations, and 157,000 employees. In the fermentation field of medicine, he has 20 patents, two of which are international patents. These techniques have made some of the Chinese medicines more efficient, safe and non-toxic for the effect of conservation treatment. Therefore, this book has two parts: 1) new discovery of consumption and its significance and 2) application of the theoretical findings in real life management.

Spis treści

List of figures and tables

Preface

About the author

Chapter 1: Introduction

Subject definition

Object of study

Aims of the book

Research methods

Research formula

Theoretical references

Major academic purposes of this book

Academic and practical significance of this book

Chapter 2: The academic status and theoretical constitution of consumption

Section 1 Scientific implications for human consumption

Section 2 The academic status of consumption

Section 3 Classification of human consumption

Section 4 The theoretical framework of consumption

Chapter 3: Classical theories of consumption

Section 1 Consumption theory in Chinese traditional culture

Section 2 Consumption theory in Western economics

Section 3 The consumption theory of Karl Marx

Section 4 The consumption thought of Deng Xiaoping

Chapter 4: Consumption and economic law

Section 1 Law of three important consumptions leading to the circular spiral development of economy

Section 2 Market financial and economic law

Section 3 State intervention in market financial and economic law

Chapter 5: The macro-control system on the consumption market

Section 1 Macro consumption and regulation and management of living consumption-centered macro market under state-led economy

Section 2 Purpose, means, and factors of national macro control of market financial and economic law

Chapter 6: Consumption, the fundamental driving force of economic development

Section 1 On research formula of consumption

Section 2 Consumption creates demand

Section 3 Consumption promotes three major divisions of labor

Section 4 Consumer demand and consumption

Section 5 Promotion of consumption and production

Section 6 Consumption promotes scientific research and production competition

Section 7 Consumption is the fundamental driving force of economic development

Chapter 7: Consumption, distribution and taxation

Section 1 Relations between distribution, consumption and superstructure

Section 2 The contradiction between consumption and consumers

Section 3 Consumption and distribution

Section 4 Distribution, consumption, production and production relations

Section 5 Consumption and scientific research

Section 6 Consumption and taxation

Section 7 The relationship between consumption, taxation and scientific research

Section 8 The relationship between taxation, consumption and production

Section 9 The relationship between consumption and donation

Section 10 Scientific and reasonable taxation policies to promote continuous growth of three important consumptions

Chapter 8: The consumption chain

Section 1 Consumption and the consumption chain

Section 2 The macro-consumption chain

Section 3 The micro-consumption chain

Section 4 The research consumption chain to change the marketing mode

Chapter 9: Consumption and surplus value

Section 1 Recognition and reference of capitalist production and circulation law

Section 2 Special surplus product value realization law in commodity circulation

Section 3 Socialist surplus product value accumulation law

Chapter 10: Consumption and the progress of social civilization

Section 1 Generation of consumption and society

Section 2 Generation of slave society and the progress and development of three major consumptions

Section 3 Generation of production consumption and class

Section 4 The origin of consumption, family, private ownership, and state

Section 5 National distribution, and the contradiction between consumers and social harmony

Section 6 Consumption creates scientific research and science and technology and drives the progress of social civilization

Chapter 11: Thinking methods and consumption practice

Section 1 Concept and importance of thinking method

Section 2 Seven basic thinking methods

Section 3 Apply materialistic dialectics to discuss consumption law

Chapter 12: The law of thought and leadership management

Section 1 The importance of following the law of thought and improving soft management

Section 2 The law of ideological tendency of thinking activities

Section 3 Educate people with advanced culture and thought

Section 4 Three important consumptions and ideological work

Section 5 The general law of thinking by young people

Section 6 The law of thought under special conditions

Section 7 Adhere to the guideline of coaching

Section 8 Care about people's living consumption

Section 9 Moral education

Section 10 Style construction

Section 11 Ideological education and strict requirements

Section 12 Establish an ideological work net

Section 13 The essence of ideological work

Section 14 Become skilled in the holistic method

Section 15 Become skilled in the work method of 'one key to open one lock'

Section 16 Emphasize ideological work for intellectuals

Chapter 13: Leadership management art and method

Section 1 Study consumption law and improve leadership management art

Section 2 Learn to apply 38 methods

Section 3 Talents, career and platform

Section 4 Matters needing attention for marketing management

Chapter 14: National macro leadership management

Section 1 National factors

Section 2 National systematic and integral management functional factors

Section 3 The comprehensive national power factor

Section 4 Macro consumption, and social consumption and wealth distribution management

Section 5 Living consumption-centered macro-market regulation and control under a state-led economy

Section 6 Macro consumption and financial management

Section 7 Social security consumption and management

Section 8 State security consumption and management

Section 9 State consumption and management

Section 10 Consumption and employment

Section 11 Education, scientific research consumption, and management

Section 12 Consumption import and export trade management

Section 13 Social security consumption and management

Section 14 Consumption and resource allocation management

Section 15 Consumption and population management

Chapter 15: Enterprise leadership management

Section 1 The concept of enterprise

Section 2 The concept of enterprise leadership management

Section 3 The philosophy of enterprise leadership management

Section 4 Consumption, control, and management of enterprise operation planning budget benefits

Section 5 Reinforce enterprise goals, and develop and initiate non-comprehensive market competition products to improve two enterprise efficiencies

Section 6 Consumption and enterprise decision management

Section 7 Consumption and organization management

Section 8 Consumption and consumption object management

Section 9 Enterprise object management

Section 10 Consumption and the management of resource allocation

Section 11 Consumption and enterprise management mode

Section 12 Consumption and enterprise regulation and discipline management

Section 13 Enterprise distribution policy and management

Section 14 Enterprise strategy, tactics, plan and management

Section 15 Enterprise consumption and assessment management

Section 16 Supervision

Section 17 Safety management

Section 18 Development of enterprise operation consumption management and team building

Section 19 Consumption and product quality management

Section 20 Enterprise management

Notes

Chapter 16: Marketing leadership management

Section 1 Concept and development of marketing

Section 2 Large market system service marketing directed at consumer target needs

Section 3 Analysis of the concept of large market system service marketing directed at consumer target needs

Section 4 Consumption, marketing management and marketing mode

Section 5 Marketing management mode

Section 6 Consumption and marketing culture

Section 7 Handle nine major relations in the marketing process

Section 8 Three basic points of marketing and dynamic leadership management

Section 9 Apply operation research to improve marketing management

Section 10 Strategies, tactics, guidelines and principles of marketing

Chapter 17: Family consumption and wealth management

Section 1 Family living consumption fund income and wealth management

Section 2 Family living consumption fund source and its relation with production consumption

Section 3 Total production consumption creates consumption fund and consumption

Section 4 Family living consumption is at the core of three important consumptions

Chapter 18: Enterprise leadership management under Chinaâ?Ts national conditions

Section 1 Enterprise management under China's national conditions

Section 2 Leadership management development effectiveness

Section 3 Three forces and leadership management

Section 4 The political quality of enterprise leaders

Section 5 Enterprise culture management

Section 6 China marketing team building outline

Section 7 Quality of leaders and managers (Sanzhu Company as an example)

Section 8 The philosophy of professional managers in China

Section 9 Conclusion

Postscript

References