Consumption and the practice of identity, J. Friedman; western modernity and consumption - theoretical origins and cultural realities, C. Campbell and O. Lofgren; multiple identities, multiple strategies, D. Miller and R. Wilk; empowerment and the consumption of life-force, M. Rowlands, J. Friedman and E. Hirsch; disempowerment and the loss of life-force, I. Kopytoff, B. Orlove and A. Bauer.