Consumption Matters: A Psychological Perspective

ISBN-13: 9780230201170 / Angielski / Miękka / 2011 / 192 str.

Cathrine Jansson-Boyd

Opis

Can shopping make you happy? How do the things you consume mould your identity? Jansson-Boyd provides an engaging and lively introduction to consumer issues that encompasses shopping, the influence of the media, the environment and more. The book will interest any reader that has questioned how living in a consumer society affects human behaviour.

Spis treści

Introduction Young Consumers: Are they the Beauty and the Consumer Society the Beast? Changing Our Identities by Changing Our Possessions Consuming the Environment Ethical Consumption Mirror, Mirror Consumption as a Means to Happiness When Shopping Becomes a Burden.

O autorze

CATHRINE JANSSON-BOYD is Senior Lecturer in Psychology at Anglia Ruskin University, Cambridge, UK. She was the first person in the UK to be awarded both an Undergraduate degree and Ph.D. in Consumer Psychology. Her current research interests include aesthetics in the retail environment and impact of touch upon product evaluation.

Blurb

What does it mean to live in a consumer society and how does this impact on our behaviour?
 
In this insightful and engaging introduction to the psychology of consumption, Cathrine Jansson-Boyd discusses the various ways that consumer activities pervade our everyday lives, whether we are buying the latest trends to keep up with our peers or altering our physical looks so that we can fit the media's beauty mould.
 
Highlighting why the spread of consumption through society is so important, the book looks at the impact on both children and the environment as well as at ethical considerations. Consumption Matters is the essential starting point for both students and general readers interested in consumer psychology.