Consuming Irish Children: Advertising and the Art of Independence, 1860-1921

ISBN-13: 9783034319898 / Angielski / Miękka / 2017 / 280 str.

Maher, Eamon

Opis

Late nineteenth-century Ireland saw the emergence of a thriving advertising industry and the Irish child played a vital role in establishing this nascent consumer state. Analysing advertisements, historical materials and literature, this book links the child-centred consumer culture of Victorian Ireland with the setting up of the independent state.

Spis treści

CONTENTS: Message in a Bottle - Positioning the Irish Fin-de-Siècle Child in Literature, Popular Press and Advertising - Peaceful Pearse and Shaw the Social Critic? National Advertising, Educational and Social Development - «Moocows» and the Masses: Children in Literature, Advertising and Consumer Culture in Victorian Ireland - Child Readers, Child Buyers - «Affluenza» and Advertising: Commodifying and Curing Children in Ireland, 1860-1921 - «The Charity Myth» and Consumer Culture: Irish Charity Children and Franco-Irish Foundlings - Second Cities of Empire: Celtic Consumerism Exhibited - The Convenient Timing of CCAL Ireland.

O autorze

Lauren Rebecca Clark completed her doctoral studies at the University of Sunderland and is currently a lecturer in English at the Chinese University of Hong Kong, Shenzhen, China. Her research interests include Irish studies, world literature, literary theory, cultural studies and comparative studies.