Consuming Atmospheres

ISBN-13: 9781032264929 / Angielski / Twarda / 2023 / 206 str.

Opis

Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing.

Spis treści

Foreword. 1. Consuming atmospheres: A journey through the past, present, and future of atmospheres in marketing. Part I: Designing atmospheres. 2. Creating temporary atmospheres: Theorising pop-up retailing. 3. Making music festival atmospheres: Nature, materials, and the play of atmospheric properties. 4. Tourist atmospheres. 5. Two Centuries of Stink: Smell mapping Widnes past and present. Part II: Experiencing atmospheres. 6 . What makes Anfield atmospheric? Dense interaction ritual chains. 7. Between illumination and darkness: Blackpool’s contemporary amusement arcade atmosphere. 8. Tasting Tunnocks teacakes: Accidental atmospheres in Scottish food tourism. 9. The atmospheric tensions of Ljubljana’s urban squats: Consumption in the lawscape. Part III: Researching atmospheres. 10. Researching atmospheres: Concepts, configurations, and collaborations. 11. Researching atmos-spheres of alcohol consumption. 12. Using multi-sensory methods to study atmospheres

O autorze

Chloe Steadman is Senior Lecturer in Marketing at Manchester Metropolitan University, UK. Her research interests lie in consumer culture, the body, time, place, high streets, atmospheres, and qualitative methods. Chloe is also involved in place-based research at the Institute of Place Management, including being part of the team leading the High Streets Task Force for UK Government. She has published in a range of journals, including Marketing Theory, Consumption Markets & Culture, Journal of Marketing Management, Qualitative Market Research, Social & Cultural Geography, Current Issues in Tourism, and Journal of Place Management and Development. Chloe is also on the Editorial Boards for the Journal of Marketing Management and Journal of Place Management and Development.

Jack Coffin is Senior Lecturer in Marketing at the University of Manchester, UK. His current teaching focuses on fashion, but he learns more about style from his students. Jack’s research interests combine posthuman philosophies, studies of spatiality, and a critical commitment to representing alternative perspectives on marketing and consumption. This research has been published in Marketing Theory, AMS Review, and the Journal of Marketing Management, amongst other outlets.