Consuming Ancient Egypt

ISBN-13: 9781598742039 / Angielski / Miękka / 2003 / 264 str.

Sally MacDonald; Michael Rice

Opis

Consuming Ancient Egypt examines the influence of Ancient Egypt on the everyday lives of contemporary people, of all ages, throughout the world. It looks at the Egypt tourist sees, Egypt in film and Egypt as the inspiration for opera. It asks why so many books are published each year on Egyptological subjects at all levels, from the austerely academic to the riotous celebrations of Egypt as a land of mystery, enchantment and fantasy. It then considers the ways in which Ancient Egypt interacts with the living world, in architecture, museum going, the acquisition of souvenirs and reproductions, design, and the perpetual appeal of the mummy. The significance of Egypt as an adjunct to (and frequently the subject of) marketing in the consumer society is examined. It reveals much about Egypt's immemorial appeal and the psychology of those who succumb to its magic.

Spis treści

Chapter 1 INTRODUCTION - TEA WITH A MUMMY: THE CONSUMER'S VIEW OF EGYPT'S IMMEMORIAL APPEAL, Michael Rice, MacDonald Sally; Chapter 2 'MUMMYMANIA' FOR THE MASSES - IS EGYPTOLOGY CURSED BY THE MUMMY'S CURSE?, Carter Lupton; Chapter 3 HOW TO STAGE AIDA, Jean-Marcel Humbert; Chapter 4 VICENT LLEÓ'S OPERTTA: LA CORTE DE FARAÓN, Covadonga Sevilla Cueva; Chapter 5 EGYPT IN HOLLYWOOD: PHARAOHS OF THE FIFTIES, Sam Serafy; Chapter 6 LOST IN TIME AND SPACE: ANCLENT EGYPT IN MUSEUMS, Sally MacDonald; Chapter 7 'ACQUISITIONS AT THE BRITISH MUSEUM, 1998', Julian Walker; Chapter 8 SELLING EGYPT: ENCOUNTERS AT KHAN EL-KHALILI, Fekri A. Hassan; Chapter 9 EGYPT'S PAST REGENERATED BY ITS OWN PEOPLE, Fayza Haikal; Chapter 10 WHAT DO TOURISTS LEARN OF EGYPT?, Okasha El Daly; Chapter 11 'WONDERFUL THINGS': PUBLISHING EGYPT IN WORLD AND IMAGE, Andrew Wheatcroft; Chapter 12 HIJACKED IMAGES: ANCIENT EGYPT IN FRENCH COMMERCIAL ADVERTISING, Bernadette Schnitzler; Chapter 13 ALTERNATIVE EGYPTS, Lynn Picknett, Clive Prince; Chapter 14 ANCIENT EGYPT ON THE SMALL SCREEN - FROM FACT TO FACTION IN THE UK, Tim Schadla-Hall, Genny Morris;

O autorze

Sally MacDonald, Michael Rice