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Consumerism: Search for the Consumer Interest David A. Aaker George S. Day George S. Day 9780029001509 Free Press - książka

    

Consumerism: Search for the Consumer Interest

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process.
New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.

cena 100,99
(netto: 96,18 VAT:  5%)
Termin realizacji zamówienia: 8-10 dni roboczych.
Darmowa dostawa.

Consumerism: Search for the Consumer Interest
Kategorie: Nauka, Ekonomia i biznes
Kategorie BISAC:
Business & Economics > Consumer Behavior - General
Business & Economics > Marketing - General
Wydawca: Free Press
Język: Angielski
ISBN-13: 9780029001509
Ilość stron: 512
Waga: 0.71 kg
Wymiary: 23.47 x 15.39 x 3.35 cm
Oprawa: Miękka
Wolumenów: 01
Dodatkowe informacje:Bibliografia
Wydanie ilustrowane
Aaker, David A. David A. Aaker is the Vice-Chairman of Prophet, Pr... więcej >
Day, George S. George S. Day holds the Geoffrey T. Boisi Professo... więcej >




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