Consumer preference towards luxurious Branded Shirts

ISBN-13: 9786206180319 / Angielski / Miękka / 72 str.

Mr. B.V. Madhivanan; Dr. I. Parvin Banu Sirajudeen

Opis

Nowadays fashions are altering so people are finding it not easy to keep them modernized. By seeing how people are presenting themselves in front of others helps us imagine how we can present ourselves in front of others. India is shifting with the instant past or current trends in apparels. India is also known for its style as well. Cultural and traditional apparels have been an uniqueness of India since long. But now-a-days fashion apparels have joint the support of Indian market. Indian economy is one of the hypersonic emergent economies in the world and is observing shifts in consumer preferences. Indian apparel industry is the second bulkiest contributor in retail industry. Its overall retail picture has shown long-term growth with the surge of income, upgraded publicity to foreign brands. Today the people of India have develop into brand vigilant and they favour branded products to show off their prominence symbol. The apparel industry is greatly subjective by the ever varying consumer obligation and longing. Due to swift urbanization and higher disposal of incomes, Indian consumers are now welcoming more brand conscious.

O autorze

* B.V. Madhivanan III B.Com International Business** Dr. I. Parvin BanuAssociate Professor & HeadPG and Research Department of International BusinessSri Ramakrishna College of Arts & ScienceCoimbatore, Tamil Nadu, India