Consumer Satisfaction and Loyalty in Hypermarket Industry

ISBN-13: 9783659526145 / Angielski / Miękka / 2014 / 132 str.

Eshghi Golbaz Nafiseh;Abdul Hamid Abu Bakar;Asgari Ali

O autorze

has great interest and passion for research activities which have been a key drive for the successful completion of her thesis. Her current research interests are on Supply Chain Management Practices, Customer Satisfaction, Customer Loyalty, Customer Retention and Technology Management.