Consumer Research: Literatur Review, Statement Analysis and Focus Groups

ISBN-13: 9783640799206 / Angielski / Miękka / 2011 / 28 str.

Miriam Mennen

Opis

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review 'Consumer Perceptual Processes'