Consumer Psychology in Behavioral Perspective

ISBN-13: 9781587982408 / Angielski / Miękka / 2004 / 244 str.

Gordon Foxall

Opis

This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.