Consumer Neuroscience

ISBN-13: 9780443135811 / Angielski / Miękka / 2023 / 306 str.

Cathrine Jansson-Boyd; Peter Bright

Spis treści

1. Introduction
2. An Overview of the Brain
3. Neuroscience Methods: Understanding Application
4. Neuroscience: A Lifespan Perspective
5. Visual Neuroscience
6. Memory and Learning
7. Multi-Sensory Neuromarketing
8. Attention, Awareness, and Consciousness
9. Understanding Emotions
10. Decision-Making
11. Neuromarketing Case Studies