Consumer Culture and the Making of Modern Jewish Identity

ISBN-13: 9781107011304 / Angielski / Twarda / 2017 / 280 str.

Gideon Reuveni

Opis

This book investigates the intersection between consumption, identity and Jewish history in Europe.

Recenzje

'In this pioneering book Gideon Reuveni rereads the history of Jewish life in Weimar Germany from the fresh perspective of consumerism, with an eye toward how daily habits of getting, spending, eating and furnishing were inseparable from larger questions of belonging, integration and exclusion amid the tumultuous conditions of interwar Germany.' Paul Betts, St Anthony's College, Oxford

Spis treści

Part I. Narratives of Belonging: 1. Producers, consumers, Jews and antisemitism in German historiography; 2. Ethnic marketing and consumer ambivalence in Weimar Germany; 3. The Jewish question and the changing regimes of consumption; 4. What makes a Jew happy? Longings, belongings and the spirit of modern consumerism; Part II. The Politics of Jewish Consumption: 5. Emancipation through consumption; 6. Boycott, economic rationality and Jewish consumers in interwar Germany; 7. Advertising national belonging; 8. The consumption of Jewish politics; Part III. Homo Judaicus Consumerus: 9. The cost of being Jewish; 10. Place and space of Jewish consumption; 11. The world of Jewish goods; 12. Spending power and its discontents; 13. Beyond consumerism: the bridge, the door and the cultural economy approach to Jewish history.