Consumer Behaviour and the Arts: A Marketing Perspective

ISBN-13: 9780367207304 / Angielski / Miękka / 2021 / 140 str.

François Colbert; Alain D'Astous

Opis

As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

Recenzje

"Colbert’s and d’Astous’s contribution to understanding consumer behaviour in an Arts and Culture context will be welcomed by arts administrators, arts marketing educators, and arts policy makers everywhere. Getting to the ‘new normal’ will require, more than ever, the kind of in-depth comprehension of factors influencing consumer behaviour that the authors help us to understand." Leighann C. Neilson, Ph.D., Associate Professor, Marketing, Sprott School of Business, Carleton University, Ottawa, Canada

Spis treści

Part 1 – Introduction 1. Introduction to cultural consumption Part 2 – The psyche 2. Personality and self-concept Part 3 – Experience 3. Perception 4. Learning 5. Attitudes and affective states 6. Decision making Part 4 – The social environment 7. Reference groups, culture and subcultures Part 5 – Conclusion 8. Marketing, the arts and culture