Consumer Behavior in Travel and Tourism

ISBN-13: 9780789006103 / Angielski / Twarda / 1999 / 530 str.

Abraham Pizam; Yoel Mansfeld

Opis

Offers insight on trends and findings from the international hospitality business arena. Contains sections on destination selection and product choice, expectations and satisfaction, research methods in tourist behavior, and tourist behavior. Pedagogical features include objectives, key concepts, and review questions. Pizam is professor of tourism

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Contents

• About the Editors
• Contributors
• Introduction
• Part I: Overview
• Chapter 1. Consumer Behavior Related to Tourism
• Learning Objectives
• Motivation of Tourists
• Typologies of Tourists
• Destination Choice
• Models of Consumer Behavior in Tourism
• The Nonuser
• Summary and Conclusions
• Concept Definitions
• Review Questions
• Part II: Destination Selection and Product Choice
• Chapter 2. Estimating What Affects Tourist Destination Choice
• Learning Objectives
• Introduction
• Theoretical Background of Discrete Choice Experiments
• A Model of Choices of Hypothetical Destinations on Five Caribbean Islands
• A Discrete Choice Experiment on Remote Fly-In Recreational Angling in Northern Ontario
• Summary and Conclusions
• concept Definitions
• Review Questions
• Chapter 3. Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach
• Learning Objectives
• Introduction
• Means-End Theory
• General Methodology for Assessing Means-End Relationships
• Study Objectives and Methodology
• Analysis and Results
• Implications for Leisure and Destination Research
• Concept Definitions
• Review Questions
• Optional Project: Measuring Means-End Chains
• Chapter 4. The Roles of Image and Perceived Constraints at Different Stages in the Tourist's Destination Decision Process
• Learning Objectives
• Introduction
• The Structure of Destination Choice Sets
• Study Hypotheses
• Data Collection
• Operationalizing facilitators and Inhibitors
• Results
• Concluding comments
• Concept Definitions
• Review Questions
• Chapter 5. Tourists' Decision-Making and Behavior Processes
• Learning Objectives
• Introduction
• Major Aspects of Tourists' Decision-Making and Behavior Processes
• The Need for Relativism: Competing Paradigms in the Social Sciences and in Decision Theory
• The Positivist View: The Rational Tourist
• The Interpretivist View: The Other Aspect of the Tourist
• Summary and conclusions
• Concept Definitions
• Review Questions
• Chapter 6. Family Decision Making and Tourism Behaviors and Attitudes
• Learning Objectives
• Introduction
• Data and Method
• Findings
• Marketing Implications
• Recommendations for Future Research
• Concept Definitions
• Review Questions
• Chapter 7. Consumer Decision Making and Prepurchase Information Search
• Learning Objectives
• Marketing Communications in the Travel and Tourism Industry
• The Nature of Prepurchase Information Search
• Types of Information Sought
• Amounts and Sources of External Information Search
• Determinants of Information Search
• Purchase Involvement and Information Search
• Strategic Implications
• Concept Definitions
• Review Questions
• Chapter 8. Consumer Choice in Context: The Decoy Effect in Travel and Tourism
• Learning Objectives
• Introduction
• Purpose of the Study
• Methodology
• Findings
• Implications
• Limitations
• Conclusions
• Concept Definitions
• Review Questions
• Chapter 9. Package Tourism and Customer Loyalties
• Learning Objectives
• Chapter Aim and Structure
• Package Tourism
• Travel Experiences and Loyalties
• Descriptors of Package Tourism Loyalties
• Summary and Conclusions
• Concept Definitions
• Review Questions
• Part III: Perceptions, Expectations, and Satisfaction
• Chapter 10. Destination Image and Its Modification After Travel: An Empirical Study on Turkey
• Learning Objectives
• Destination Image
• Image and Marketing
• An Empirical Study of the Image Change Induced by Actual Experience of Turkey
• Conclusions
• Concept Definitions
• Review Questions
• Chapter 11. Valuing Changes to Scenic Byways
• Learning Objectives
• Introduction
• Economics of Travel Choice Behavior
• Sur

O autorze

Kaye Sung Chon, Abraham Pizam, Yoel Mansfield