Consumer Attitude in Emerging and Developing Countries

ISBN-13: 9786205640128 / Angielski

Lydia Qianqian Li

O autorze

Lydia Qianqian Li is an associate professor in Marketing, at School of Management, Shanghai University. She holds her Ph. D degree from Fudan University, and has been a visiting scholar at IMD, Switzerland, and University of Alberta, Canada. Her current research interest focuses on consumer decision-making and well-being.