Introduction; 1. Research design and theoretical approach; 2. The challenges of Latin American conservative parties in recent history; 3. The programmatic renewal of the conservative parties in adverse times; 4. The construction of new organizational mechanisms for party mobilization; 5. Political mobilization of conservative parties based on 'moral panic' and fear of the 'Venezuela model; 6. The interaction between the three factors; 7. The PRO in comparative perspective. Recrear, the child of 2001 that could not grow up; 8. Conclusions; Bibliography.