Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management

ISBN-13: 9781032341941 / Angielski / Twarda / 2022 / 296 str.

USA) Santo Avi (Old Dominion University

Opis

This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.

Spis treści

1. From Skill to Occupational Identity: The Function of Place in the Formation of the Licensing Field;  2. Going to Vegas: Licensing Heterotopias and other Field Lessons;  3. Licensing’s Adjacency and Other Lessons They Won’t Teach You at School (But You will Learn at Licensing University®);  4. Licensing Expo Floor Plans: Mapping the Field’s Pathways and Power Plays;  5. Hanging Out in Mickey’s Joint: The Role of Booth Design in Shaping Brandom in the Licensing Field;  6. Retail Tales: The Role of Shop Talk in Telling Brand Stories through Consumer Products;  7. The Digital Frontier: The Potential (and) Perils of Online Platforms and Virtual Merchandise;  8. Going Global (Vegas Style): Lessons in International Licensing;  9. Coda: How COVID-19 Has (and Has Not) Changed the Licensing Field

O autorze

Avi Santo is Professor and Chair of the Department of Communication at the University of North Carolina, Chapel Hill, USA.