Conferences and Conventions: A Global Industry

ISBN-13: 9781032288796 / Angielski / Twarda / 2022 / 356 str.

Tony Rogers; Peter Wynn-Moylan

Opis

Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry.

Spis treści

1.A Global Industry.  2.The Economic, Social and Environmental Impacts of Conferences and Conventions.  3.The Structure of the Conference and Conventions Industry.  4.Destinations and Venues.  5.Roles in Conference and Convention Management.  6.Winning Conference Business.  7.Designing Programmes for Conferences, Conventions and Business Events.  8.Integrating Virtual Attendance Into Face-to-Face Meetings.  9.Planning for Conference Operations.  10.Financial Management.  11.Conducting On-Site Operations.  12.Post-Event Reporting.  13.Trade Shows and Exhibitions.  14.The Future: Trends, Challenges and Opportunities.