ISBN-13: 9781514202739 / Angielski / Miękka / 2015 / 184 str.
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: Understand key characteristics of design thinking
Understand the 5 action phases of design thinking -
Empathize, Define, Ideate, Prototype and Test Empathize- Understand your customers / users
Define- Define clear project / business objectives
Ideate- Explore ideas and solutions
Prototype- Build and visualise ideas
Test- Review and decide best idea This book will help you: Clarify and solve problems better
Understand your users
Communicate in visuals confidently
Innovate ideas and inspire others
Experiment quickly and at little cost This book is useful for: Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry
Business and startup owners interested in providing good products and services for their customers
Freelance designers and design students who want to make a difference in the marketplace
Design trainers interested in delivering design thinking workshops
Innovation, creativity and design enthusiasts
Design thinkers"